Spots & Space - Media Sales & Representation

Hundreds of thousands of Australians are expected to use Harmony Day on March 21 as an opportunity to show support for the diversity and strength of their communities, the Parliamentary Secretary for Multicultural Affairs and Settlement Services, Laurie Ferguson, said today. ‘Harmony Day celebrates the cohesive nature of Australia and promotes the benefits of cultural diversity, as reflected in the 2009 theme of Everyone Belongs,’ Mr Ferguson said. So far, more than 2100 community groups, businesses, schools, government agencies and councils throughout Australia have registered events.   Harmony Day is part of the Diverse Australia... 

National ethnic media representation company Spots & Space is offering “Holi” packages for advertisers wishing to target the Indian community. India is the second largest source of business migrants to Australia and the third largest source of all migrants after the UK and New Zealand.     Next to Diwali, Holi is probably the most eagerly awaited festival of the Hindu calendar.  Known as the “Festival of Colours”, Holi is celebrated in the Indian community by “playing Holi” - throwing coloured powders and water at each other, in a lighthearted continuation of an ancient medicinal tradition. Holi falls... 

Good Morning Country Wins People’s Choice Award at Tamworth   Popular breakfast program Good Morning Country, has been announced the winner of the Most Popular Radio Program category at the 2009 Australian Country Music People’s Choice Awards, held in Tamworth on January 20, 2009.   Daniel Laforest, General Manager of community radio representation company Spots & Space says: Good Morning Country is a great example of how independent and diverse community radio stations all over Australia can deliver one audience.     Good Morning Country is broadcast exclusively on community radio stations and is produced and syndicated... 

Demand for advertising space on community radio has risen sharply, following big audiences increases recorded in the most recent national listenership survey*.
 
Recent campaigns on community radio have targeted: Ethnic, Aboriginal, seniors, youth and Christian audiences.  People used to think community radio was “fringe” - it’s not fringe, 9.5 million people listen every month says Daniel Laforest of Spots & Space.

  Localism is a key factor in community radio’s growing popularity.  National advertisers are also adding regional community radio to capital campaigns, using the reach of community radio... 

Retailers would be relieved to hear the result of ING Direct’s recently-released survey about the spending intentions of Generation Y consumers. According to the survey of 1052 people, 18-24 year olds are ignoring news of economic doom and gloom, and are planning to spend more this year than last.
 
Street Press offers a cost-effective, targeted and immediate means of advertising to this demographic. Street press titles are published in every major capital across Australia as well as significant regional centres.   Readership of street press is high, with print runs of leading titles reaching 40,000 per week in Sydney, Melbourne,...