Quality ethnic media outlets attract a large audience and are a highly effective advertising medium.

Australia is proud to be known as one of the world’s most multicultural societies, embracing migrants from all over the world.

Since 1945, 6.5 million migrants have found a new home in Australia. Today over 200 different languages are spoken in Australia and nearly one in four Australians was born overseas. 43%, of all Australians were born overseas or have at least one parent born overseas. *

(*Department of Immigration and Citizenship, Fact Sheets 2008)

And while migrant communities engage fully with Australian society, contributing to a dynamic whole, it is through ethnic media that advertisers can connect emotionally with Australians from a non-English speaking background. This is the media environment where your message resonates most significantly with its audience.

Ethnic media choices are extensive:

• 153 Radio stations producing 7506 hours of non-English broadcasting each week
• 200+ newspapers in languages other than English
• Non-English language television: Cable, subscription, satellite, community and public services
• Local, in-language websites

Inform, entertain and influence non-English speaking Australians with ethnic radio, newspapers, television and web advertising.

Radio 2ME, broadcasting since 1996, is the only high power 24-hour Arabic language commercial radio station to broadcast free-to-air to Sydney and Melbourne. The format is adult contemporary, featuring the latest in Arabic and English language hits.

Radio 2ME plays Top 40 music favourites, as well as Classic Hits from the 60s, 70s, 80s, 90s and today. Radio 2ME broadcasts a mix of local news, BBC World News on the hour, 24 hours a day.

The station features its call letters in its well-known positioning statement: “That’s you – that’s me – that’s 2ME!”

Initially, 2ME was only recognised by the Arabic community. Now as corporate advertisers are branching into niche marketing – 2ME is recognised by a host of blue chip organisations and departments including Government (Federal and State), Retail, Airlines, Travel, Telecommunications to name a few.

(Source: http://www.2me.com.au/)

2VNR Vietnamese Radio was established in March 1998, broadcasting in Sydney and Melbourne. In 2005 the station expanded to cove Brisbane, Adelaide, Perth and Canberra.

Programming on 2VNR includes local and community news, magazine style shows such as English lessons, comedy, and health/beauty.

There is also a strong thread of social programming on 2VNR on practical matters including welfare, legal issues, immigration and finance.

2VNR also relays Vietnamese broadcasts from other ration services around the world: and these link Australian Vietnamese to the global Vietnamese Diaspora:

• BBC London
• RFI France
• Voice of America
• RFA , from the US and
• VNCR from the US

(Source: Station’s marketing materials)

The Muslim Community Radio is a multicultural and multilingual Islamic radio station. It broadcasts to the Sydney community in general while incorporating elements that target the Islamic community of Sydney.
It first transmitted twenty-four hours a day during the month of Ramadan of 1995 and has continued to broadcast during every month of Ramadan and Dhul-hijja (Pilgrimage month). In addition, in 1997 Muslim Community Radio was broadcasting on every Friday of that year until the introduction of the temporary broadcast community license (TBCL). Muslim Community Radio currently broadcasts 24 hours 365 days a year covering all Islamic events. Because Arabic/Lebanese is, according to statistics, the major ethnic language communicated among the Muslims in Sydney, understandably the radio programs are primarily transmitted in the Arabic and English languages with spots of other community languages, evolving in pace with demand.

(Source: http://www.2mfm.org.au)

Launched in 1995, 2AC is the only station in Australia with two channels running 24 hours daily programs in Mandarin and Cantonese. The programming is designed to capture the local Chinese audience that consists of many different ethnic backgrounds. It provides it’s audience with updated and accurate news and information, as well as high-quality entertaining programs.

Programming includes:

• Current affairs
• Financial reviews worldwide
• Sporting Updates
• Travel Guides
• Entertainment
• Children’s programs
• Music
• Book reviews
• Lifestyle shows
• Chinese Opera
• Women’s program

2AC’s many informative programs deepen the audience’s knowledge of mainstream society, and reinforce communication between the Chinese community and the mainstream

(Source: Station’s marketing materials)

For 15 years, 2CR China Radio has been providing listeners in the Chinese community with a daily broadcasting service in both Cantonese and Mandarin. Established in 1994, 2CR was the first Chinese radio station in Australia to broadcast 24 hours a day. Their listeners might be Chinese farmers in Dural or business owners in the suburbs, 2CR has built up a strong loyalty from audiences by creating family-friendly radio programs that are relevant to them in Australia. Broadcasting in Sydney and Melbourne, 2CR provides a reliable and accessible medium for your organisation to reach the local Chinese market.

2CR has a diverse range of radio programs to cater for all tastes, including:

• News & current affairs, both locally produced and internationally sourced from respected news agencies including the Voice of America, BBC Worldwide, United Nations Radio and Radio Television Hong Kong
• Specialist programs on finance and investment, medicine, science, education, health and cooking
• Educational programs, learning English, Chinese culture
• The latest in entertainment news and Canto-pop music from Hong Kong; and many other informative and entertaining radio shows

Whether you are advertising for the first time, or would like to strengthen your organisation’s presence in the Chinese community, 2CR will help get your message across to their listeners.

(Source: Station’s marketing materials)

30% Discount on all Mardi Gras Issues



Publication:       Sydney Star Observer

Circulation:       30,378 CAB Audited

Offer closes:     Monday 23rd of February


Rates:
                1 x Full Page Rate = $2,079
Discount:           30%

Your Rate:         $1,455 +GST (agency commissionable)

Dates:
Thursday 26th of February – Pre Mardi Gras Special
Thursday 5th of March – Mardi Gras Special
Thursday 12th of March – Post Mardi Gras Photo Edition

This is your last chance to reach gay and lesbian consumers at the 2009 Sydney Gay and Lesbian Mardi Gras festival and parade. It’s ‘Gay Christmas’ and it’s about visibility - looking good, getting out and about, meeting people and enjoying the festival.

Mardi Gras, which runs from Valentine’s Day to March 7, (the date of the world-famous parade) showcases queer culture and arts. Advertisers already on-board include 42Below, ANZ, Flight Centre, Pump, Virgin Blue, Midori, Foxtel, Ikea and the City of Sydney.

This is a once a year opportunity and the perfect time to target a high-spending demographic, to launch new products, raise brand awareness or influence spending.

Get on board Mardi Gras 2009 TODAY!

For booking enquires please contact Sarah Lander on 02 9318 2213 or sales@spotsandspace.com.au

National ethnic media representation company Spots & Space is offering “Holi” packages for advertisers wishing to target the Indian community. India is the second largest source of business migrants to Australia and the third largest source of all migrants after the UK and New Zealand.  
 
Next to Diwali, Holi is probably the most eagerly awaited festival of the Hindu calendar.  Known as the “Festival of Colours”, Holi is celebrated in the Indian community by “playing Holi” - throwing coloured powders and water at each other, in a lighthearted continuation of an ancient medicinal tradition. Holi falls on March 11 and 12 this year, and will be widely celebrated in the Indian community who traditionally eat special foods, visit family and friends and exchange good wishes and sweets.
 
234,722 Australians are of Indian descent and the numbers grew by 42% between 2001 and 2006. . 53% are Hindi speakers.  (Australian Bureau of Statistics, Census 2006)
 
Daniel LaForest, General Manager for media representation company Spots & Space says: Advertisers often assume that because Indian migrants tend to be proficient in English, they need not consider Indian media. However Indian culture is rarely reflected in mainstream media, and Indian speakers consume Indian media to connect with their unique culture:

• Music: Bangala, Indipop, Devotional, Classical, Ghazal and many other forms
• The latest from Bollywood
• Sporting news
• News from India, Pakistan, Bangladesh, Sri Lanka, Kenya, Fiji 
• Community news
• Events and Festivals: Diwali, Holi and others
• Matrimony and Romance

 
When you advertise in Indian media, you’re in the environment to connect to the audience on an emotional level says Laforest.
 
At least 28 radio stations around Australia provide airtime for Indian language programming.  The community also supports 10 community papers and many of these have sophisticated websites.  Satellite-delivered TV is also very popular.

Good Morning Country Wins People’s Choice Award at Tamworth

 
Popular breakfast program Good Morning Country, has been announced the winner of the Most Popular Radio Program category at the 2009 Australian Country Music People’s Choice Awards, held in Tamworth on January 20, 2009.
 
Daniel Laforest, General Manager of community radio representation company Spots & Space says: Good Morning Country is a great example of how independent and diverse community radio stations all over Australia can deliver one audience.  
 
Good Morning Country is broadcast exclusively on community radio stations and is produced and syndicated by the Community Radio Network. The daily show, which runs from five in the morning, combines a mixture of rural news and reporting with country music and artist interviews.
 
Good Morning Country is on Monday to Friday from 5am to 9am and reaches the audiences of 68 regional community radio stations, nationally. Winning the People’s Choice Award is another demonstration of the program’s growing popularity.
 
As national sales representatives, Spots & Space offer a “one stop shop” service to advertisers, providing access to Australia’s community radio stations with one call.  Companies wishing to find out about advertising opportunities on Good Morning Country should call Spots & Space.

Melbourne is one of the few true rock’n’roll capitols of the world. And Inpress magazine is the voice of this great rock’n’roll city. As Melbourne’s most credible and cutting edge rock bible, Inpress has earned a reputation among music aficionados that matches the city’s – as equal to world’s best. Think the UK’s NME crossed with New York’s Village Voice with an entertainingly Australian irreverence.

For over 20 years, Inpress has been covering every inch of the entertainment scene, profiling international performers and events and, most importantly, fostering Australian art and artists. Inpress has also proved a fertile breeding ground for dynamic new journalism and design and has launched the careers of many music industry luminaries.

Published and read by over 120,000 people weekly, Inpress is distributed in carefully targeted pubs, clubs, cafes, council offices, universities and stores throughout greater Melbourne, Geelong and the Mornington Peninsula and all major victorian regional centres. With a primary focus on the 18-30 demographic, Inpress specialises in contemporary popular music - rock, punk, metal and roots. In depth features, profiles and reviews by some of the country’s leading journalists, specialist columns (including industry news by nationally syndicated columnist Danielle Odonohue), and an exhaustive gig guide make for essential weekly reading for Melbourne’s youth.