The Chinese community of Sydney have been granted a special events broadcast license to put “Radio Mooncake” to air. 

Broadcasting in both Mandarin and Cantonese on 91.5FM, the station will celebrate the upcoming Moon Festival and will be managed by the China Radio Network.  The Broadcast has started and runs for a full month, ending on the date of the festival - Sunday October 4.

The mid-Autumn festival, also known as the Moon Festival is the second most important event in the Chinese calendar after Chinese New Year.

Traditionally, the Autumn Moon festival brings Chinese families together to admire the bright moon and to eat mooncakes, the traditional food of the occasion. Chinese communities in Sydney will enjoy several high profile events in the lead up to the Autumn Moon festival - Kogarah Council hosts the annual Jadeworld Carnival on September 12, and a major celebration in Cabramatta on the 27^th of September in Cabramatta is expected to attract 70,000 people.

Ethnic media sales reps Spots & Space invite advertisers to take advantage of this unique radio event, to influence Chinese consumers, and to build goodwill during the upcoming month of celebrations.  General Manager Daniel Laforest says: We have put together very attractive advertising packages that include the production of a professional Chinese language radio advertisement.   

Advertising enquiries can be directed to Sarah Lander, Sales Manager at Spots & Space Pty Ltd.

The Australian Muslim community will observe the Eid Al Fitr on September 21, the traditional holiday that marks the end of Ramadam this year.  Although customs differ from country to country, the day is one of prayer and of charity, remembering the dead and for quiet festivities with extended family.

•        Muslims are encouraged to dress in their best clothes, preferably new, to attend the Eid prayers
•        Migrants from the Middle East eat lamb, as the traditional meat for the Eid family gathering
•        Children may be given gifts and sweets
•        After the prayers and the feasting - Muslims will ring friends and family, both local and overseas

According to the 2006 Census, there are 340,393 Muslims in Australia (ABS) and 82% of these live in Sydney or Melbourne.  86% speak a language other than English at home, with Arabic being the most common, followed by Turkish.

The Muslim community is also significantly younger than the Australian average with a 58.6% aged 29 years and under.

As with other major cultural events, Eid Al Fitr does present opportunities for advertisers to connect to a unique audience and the community is well-served by specialist media.  In Sydney alone, there are two dedicated Muslim radio stations as well as numerous stations broadcasting in Arabic, Turkish, Bahasa and other relevant languages.