Chinese Radio Launches in Canberra
Friday May 8 was the official launch of Chinese Radio - (C) Radio FM88 in Canberra. Excitement about the new station drew many to the VIP launch function, which was well attended by the Canberra business, government and diplomatic community.
Speaking at the launch of the new station, Tommy Jiang, Managing Director of the Austar group said: China Radio FM 88 Canberra will play a key role in enhancing friendship and understanding between Australia and China. 50% of the content will be in English, an innovative format that is a first for Australia
Lively Chinese teaching programs will introduce non-Chinese speakers to the basics of the Chinese language, while entertainment and news in Chinese will cater for the local Chinese community, said Jiang.
More than 10,000 Canberrans are of Chinese heritage, with 7000+ speaking a Chinese language in the home (ABS Census, 2006). Canberra is also a busy destination for Chinese politicians and diplomats, and home to a great many Chinese-speaking tertiary students.
As a commercial broadcaster operating 24/7, Chinese Radio Canberra will be an excellent vehicle for advertisers wishing to target Chinese speakers and those interested in China, in the ACT. Specialist media representative Spots & Space Pty Ltd will represent the station for advertising sales.
Daniel Laforest, General Manager for Spots & Space said: We’ve had a 10-year association with the group, since they first launched 3CW in Melbourne in 1999. The new station joins a growing network of Chinese media operated by Austar Media including:
- Newspapers: “Asian Voice Weekly” (VIC) and “Oriental Post” (WA)
- Chinese Radio Stations: 3CW AM 1341 Melbourne, CRI Perth FM 104.0FM
Austar Media are highly professional operators, and we congratulate Tommy Jiang and his team on the launch of a Chinese radio station in Canberra.
Enquires: Sarah Lander or Daniel Laforest
P: 1300 4 SPOTS