Yuan Tan or Chinese New Year is the most important festival of the year in China, it is also known as the Spring Festival and signifies the end of (the northern) winter. The date changes year to year however the festival is usually the last week of January or first week of February.

Chinese New Year is celebrated by Chinese communities all over the world. Strong ties among family groups, whether in Malaysia, China, Canada or Australia make the Chinese high-value subscribers for telecommunications services.

Spending on retail of all kinds soars at New Year. Young children are given toys, older children and teenagers receive “lucky” money. As with the Vietnamese, the New Year signifies a fresh start - this could provide a welcome boost to the retail sector while mainstream Australia is recovering from Christmas expenses.

The Chinese and Vietnamese also join in celebration of the Autumn, Harvest or Mooncake festival, held annually in late September or early October.

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