http://www.spotsandspace.com.au Spots & Space provides advertisers and their agencies with an effective means of communicating with hard-to-reach audiences. We are the national sales representatives for more than 450 specialist media. Wed, 02 Dec 2009 04:22:32 +0000 http://backend.userland.com/rss092 en The Chinese community of Sydney have been granted a special events broadcast license to put "Radio Mooncake" to air.  Broadcasting in both Mandarin and Cantonese on 91.5FM, the station will celebrate the upcoming Moon Festival and will be managed by the China Radio Network.  The Broadcast has started and runs for ... http://www.spotsandspace.com.au/chinese-moon-festival/ The Australian Muslim community will observe the Eid Al Fitr on September 21, the traditional holiday that marks the end of Ramadam this year.  Although customs differ from country to country, the day is one of prayer and of charity, remembering the dead and for quiet festivities with extended family.        ... http://www.spotsandspace.com.au/ramadam/ December 2003 BreastScreen NSW is a population-based breast screening program that aims to reduce illness and death caused by breast cancer through the early detection of the disease.  Research has found that regular breast screening for women aged 50 to 69 can reduce the number of deaths caused by the disease ... http://www.spotsandspace.com.au/non-english_marketing_case-study/ April 2004 Fbi, SYN, Edge, Switch, Fresh ..... They could be the names of soft drinks, fashion labels or nightclubs.  They are the new wave of community radio stations inspiring a new generation of media to get active in community media. Radio is undergoing a seismic shift, similar to that of the late 1970's.   Then, ... http://www.spotsandspace.com.au/youth-radio-new-wave-radio/ September 2004 According to the 2001 Census, there are more than 200,000 Arabic speakers in Australia – 70% live in Sydney. Arabic-speaking migrants number approximately two-thirds Christian and one-third Muslim, with the Muslim Arabic speakers generally being more recently arrived in Australia. The Muslim community is also the faster-growing segment of ... http://www.spotsandspace.com.au/connecting-with-the-arabic-community/ Yuan Tan or Chinese New Year is the most important festival of the year in China, it is also known as the Spring Festival and signifies the end of (the northern) winter. The date changes year to year however the festival is usually the last week of January or first ... http://www.spotsandspace.com.au/connecting-with-the-chinese-community/ The Italian community celebrate with family gatherings. Other than religious festivals, family milestone events such as christenings, engagements and weddings are important. Third generation Italian-Australians may favour Australian-style reception venues, however, as the wedding is likely to be paid for by the parents, advertising in Italian media remains important. Studies have ... http://www.spotsandspace.com.au/connecting-with-the-italian-community/ The biggest and most-eagerly anticipated celebration for the community is Tet, or New Year, Tet is held at the same time as Chinese New Year. It is supposed to be bring bad luck to clean during Tet, you don’t want to “sweep away” the good luck of the new year so ... http://www.spotsandspace.com.au/connecting-with-the-vietnamese-community/   September 2004 Major community events revolve around the Greek Orthodox church calendar - Christmas is very important,  as is Easter.   The Greek Orthodox church use the Œoldı (Julian) calendar to calculate Easter, while other Christian faiths use the Gregorian calendar.  This means that Greek Orthodox Easter is held earlier or later than the ... http://www.spotsandspace.com.au/connecting-with-the-greek-community/ August 2005 NSW Lotteries first realised the impact of marketing to culturally diverse communities as early as 1992, when the Year of the Monkey Instant Scratchie was issued.  The Lunar New Year is widely celebrated by the Chinese and Vietnamese communities of Australia. Instant Scratchies used professional Chinese designers to develop the ... http://www.spotsandspace.com.au/chinese-cultural-traditions/