Spots & Space

Gay and Lesbian

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Gay and Lesbian

Australia’s GLBTI community numbers nearly 2 million.

As consumers, the gay community are trend-setters. Recommendations influence their spending and surveys have shown they favour brands which make themselves genuinely relevant to the community.

Its also a community with specific needs and preferences when it comes to health, legal, travel and many other services. All year round advertising opportunities reach a crescendo around Mardi Gras time which is a great time to reach the local community in party mode.