The national audience for community radio in Australia has now reached 9.5 million listeners per month+ and continues to grow.
Community radio is the largest independent media sector in Australia and provides a diversity of radio programming that is not available anywhere else.
Compelling reasons to advertise on community radio
- One in four community radio listeners do not listen to any commercial radio in an average month *
- Advertisers stand out on community radio, as commercial content is limited to only five minutes per hour.
- Australians have a vested interest in their community radio stations as members, subscribers, donor and volunteers: 155,000+ Australians participate nationally. Advertising on community radio generates significant goodwill.
- Community radio is strong in regional Australia and 91 community radio stations nationally, are the only provider of local content.**
- Community radio is a cost-effective option for advertisers on a budget
- Community radio is a practical way of increasing the reach of a mainstream campaign
- Community radio reaches communities that are underserved by other media
- Community radio can deliver targeted audiences by location, offering advertisers a “no waste” solution to reach niche consumers – for example: seniors, youth, ethnic, Christian, Indigenous, specialist music, gay/lesbian, and vision-impaired.
*Data from the Community Radio National Listener Survey, 5003 persons nationally, (McNair Ingenuity Research July 2008)
** Community Broadcasting Database 2007
+Community Broadcasting Foundation Ltd, Annual Report 2006/2007
