Aboriginal and Torres Strait Islander-owned and operated media is a critical tool in communicating to a diverse, and geographically dispersed, Indigenous population.

The unique strengths of Indigenous radio make it the single most effective medium to reach Indigenous Australians.

* Bridging vast distances - instantly
* A continuous soundtrack to everyday life
* Seamless Indigenous content
* Radio, as a spoken word medium, is more effective for this audience, who on average have lower literacy levels than other Australians
* The only medium to broadcast in Aboriginal and Torres Strait Islander languages
* Radio, as a free medium is highly effective for this audience who, on average have lower income levels than other Australians
* Spoken word medium suits the Aboriginal and Torres Strait Islander tradition of oral history and storytelling

AVAILABLE MEDIA:

* Dedicated Indigenous community radio stations reaching more than 100 communities – urban, regional and remote
* 75 Community radio stations with Indigenous programming
* National Indigenous newspapers and magazines – reaching community leaders and service providers in urban and regional centres all over Australia
* Television and Internet