Spots & Space provides advertisers and their agencies with an effective means of communicating with hard-to-reach audiences. We are the the national sales representatives for more then 450 specialist Radio, TV, Press and Online media outlets.

NESB, CALD, LOTE, non-English and Multicultural

Multicultural Media: Radio and television stations that broadcast in many different languages such as Sydney’s 2000 FM, which broadcasts in 50 languages. Or, as a global term to describe the sum of non-English language media outlets.

NESB: Non-English Speaking background.  This is a broad term that can include Australians born to non-English speaking parents, or grandparents.

Ancestry: The Bureau of Statistics now asks Australians about ancestry which is framed as a self-defined and self-reported response by the individual.  In Australia for example, while there are approximately 500,000 Chinese speakers, the number of Australians claiming Chinese ancestry is far larger.

CL: Community Languages, the languages spoken in Australia. Over 200 languages, including Aboriginal and Torres Strait Islander languages,  are spoken in Australia.  The most widely spoken community languages other than English are: Italian, Mandarin, Cantonese, Greek, Arabic and Vietnamese.

CALD: Culturally and Linguistically Diverse.  This term is widely used by Government who seek ensure that persons from culturally and linguistically diverse communities have the same access to services as the “mainstream”.  Barriers to participation may include language, culture, religion, sexuality or other factors.

LOTE: Languages other than English 

 

 

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