Street Press continues to rock readers’ world
September 2008
Young Australians who have grown up with the Internet no longer perceive value in paying for magazines and newspapers. The advertiser-driven model of street press and other free publications makes these titles increasingly relevant, according to Daniel Laforest of media representation company Spots & Space.
While traditional newsstand publications are losing circulation, the number of specialist free titles continues to grow. Daniel Laforest, the General Manager of media sales representation company Spots & Space Pty Ltd says: We rep Ethnic, Street Press and Gay and Lesbian titles, and in every category we are seeing new titles being rolled out.
There are more than 20 street press titles in Australia with major centres supporting at least two, and often three, weekly titles. Regional centres such as Newcastle, Sunshine Coast, Geelong and Canberra have their own local music paper.
In the Gay/Lesbian market there are local community papers in every major centre as well as freely distributed, national papers. Brisbane alone has three gay monthly papers.
Specialist free fashion newspapers occupy another niche and are aimed at fashion leaders living in major cities.
Fashion magazine Fashion Journal is a free quarterliy aimed at fashion-conscious young women. Brisbane’s Map Magazine is distributed free directly to 40,000 households every month
Free to street publications make sense to advertisers looking for an alternative to mass media channels. With large circulations and close targeting by age, and location, Street Press advertising is highly relevant for companies seeking to maximise advertising ROI.
For Immediate Release: Thursday 18 September / Daniel Laforest, General Manager