IL GLOBO : The first edition of the Italian Australia newspaper ‘Il Globo’ went to print on the 4th of November, 1959, with just a few broadsheet pages. Established in Melbourne by Tarcisio Valmorbida and Ubaldo Larobina, Il Globo has since become one of the most significant institutions of the Italian Community in Australia. ‘Il Globo’ reports not only issues and news regarding Italy and Australia but also on the specific issues that relate to the local Italian Australian community in WA, SA NT & VIC.

Not only was Il Globo meeting the information needs of Australia’s Italians, but well before welfare groups and cultural associations were established, they it was a point of reference for the newly arrived Italian immigrants.

Today published daily, five days per week, Il Globo meets the information needs of the Italian community by providing a variety of news including Australian, Italian, and world news, sport, health and women’s issues, leisure, community and entertainment news, magazine section, and TV and radio supplements.

Each Wednesday’s edition of Il Globo includes a supplement in English.

It remains a strong and authoritative presence in Australian media, and continues its tradition of giving voice to concerns of the Italian community since its establishment in 1959.

Rete Italia is an Italian language radio network broadcasting Australia-wide from Melbourne, Australia.

Quality ethnic media outlets attract a large audience and are a highly effective advertising medium.

Australia is proud to be known as one of the world’s most multicultural societies, embracing migrants from all over the world.

Since 1945, 6.5 million migrants have found a new home in Australia. Today over 200 different languages are spoken in Australia and nearly one in four Australians was born overseas. 43%, of all Australians were born overseas or have at least one parent born overseas. *

And while migrant communities engage fully with Australian society, contributing to a dynamic whole, it is through ethnic media that advertisers can connect emotionally with Australians from a non-English speaking background. This is the media environment where the message resonates most significantly with its audience.
(*Department of Immigration and Citizenship, Fact Sheets 2008)

Ethnic media choices are extensive:

• 153 Radio stations producing 7506 hours of non-English broadcasting each week
• 200+ newspapers in languages other than English
• Non-English language television: Cable, subscription, satellite, community and public services
• Local, in-language websites

Inform, entertain and influence non-English speaking Australians with ethnic radio, newspapers, television and web advertising.

Demand for advertising space on community radio has risen sharply, following big audiences increases recorded in the most recent national listenership survey*.
 
Recent campaigns on community radio have targeted: Ethnic, Aboriginal, seniors, youth and Christian audiences. 

People used to think community radio was “fringe” - it’s not fringe, 9.5 million people listen every month says Daniel Laforest of Spots & Space.

 

Localism is a key factor in community radio’s growing popularity.  National advertisers are also adding regional community radio to capital campaigns, using the reach of community radio to plug any gaps in the campaign’s coverage.
 
Community radio campaigns undoubtedly reach audiences other media cannot.

1.423 Million people, 9% of those surveyed, do not listen to any commercial radio at all.
 


As national sales reps, Spots & Space offer a “one stop shop” service to advertisers providing access to any of Australia’s 400+ community radio outlets with one call.

*For a full copy of the Community Broadcasting National Listenership Survey 2008 please go to 
http://www.cbonline.org.au/info/ 

Retailers would be relieved to hear the result of ING Direct’s recently-released survey about the spending intentions of Generation Y consumers.

According to the survey of 1052 people, 18-24 year olds are ignoring news of economic doom and gloom, and are planning to spend more this year than last.
 
Street Press offers a cost-effective, targeted and immediate means of advertising to this demographic. Street press titles are published in every major capital across Australia as well as significant regional centres.

Readership of street press is high, with print runs of leading titles reaching 40,000 per week in Sydney, Melbourne, Brisbane and Perth.  Circulation peaks in the summer months around annual music festivals and when international music acts are touring the country.

Daniel Laforest, General Manager of national sales representation company Spots & Space says: Gen Y has the most splintered media consumption habits of any group. TV watching is declining, mainstream radio - ditto, newspaper and magazine circulations are in free fall.  Web usage is stratospheric, but if you have a local offer then you wouldn’t want to advertise on any national or global websites.  Our clients are putting together fantastic campaigns targeting 18-24 year olds with street press, youth radio and sometimes out of home.

Advertisers can take advantage of the local nature of street press to reach young consumers across Australia, by location. As national sales reps, Spots & Space offer a “one stop shop” service to advertisers providing access to any of Australia’s 20 street press titles with one call.