For 15 years, 2CR China Radio has been providing listeners in the Chinese community with a daily broadcasting service in both Cantonese and Mandarin. Established in 1994, 2CR was the first Chinese radio station in Australia to broadcast 24 hours a day. Their listeners might be Chinese farmers in Dural or business owners in the suburbs, 2CR has built up a strong loyalty from audiences by creating family-friendly radio programs that are relevant to them in Australia. Broadcasting in Sydney and Melbourne, 2CR provides a reliable and accessible medium for your organisation to reach the local Chinese market.

2CR has a diverse range of radio programs to cater for all tastes, including:

• News & current affairs, both locally produced and internationally sourced from respected news agencies including the Voice of America, BBC Worldwide, United Nations Radio and Radio Television Hong Kong
• Specialist programs on finance and investment, medicine, science, education, health and cooking
• Educational programs, learning English, Chinese culture
• The latest in entertainment news and Canto-pop music from Hong Kong; and many other informative and entertaining radio shows

Whether you are advertising for the first time, or would like to strengthen your organisation’s presence in the Chinese community, 2CR will help get your message across to their listeners.

(Source: Station’s marketing materials)