Marketers are lining up to reach gay and lesbian consumers at the 2009 Sydney Gay and Lesbian Mardi Gras festival and parade, which shows no sign of being affected by the global financial crisis.  In fact, cashed-up international visitors will find the low Aussie dollar a distinct bonus.

The must-have Mardi Gras accessory is the Festival Guide, a high gloss, freely distributed publication. Inside is the full festival program - the essential where and when of every event. Designed as a quality souvenir of Mardi Gras, the Festival Guide has a print run of 30,000 and is out on January 20, giving it a shelf life of eight weeks.

Mardi Gras, which runs from Valentine’s Day to March 7, (the date of the world-famous parade) showcases queer culture and arts. It has already secured returning sponsors including 42Below, Pump, Virgin Blue and the City of Sydney.

It’s ‘Gay Christmas’ in Feb 2009 and it’s about visibility - looking good, getting out and about, meeting people and enjoying the festival.

Post Mardi Gras travel is the reason that the Festival Guide attracts so many tourism and travel advertisers. Countless other national advertisers simply recognise that Mardi Gras is the perfect time to target a high-spending demographic, to launch new products, raise brand awareness or influence spending.

Get on board Mardi Gras 2009 - Please contact us for information about advertising package