Melbourne is one of the few true rock’n’roll capitols of the world. And Inpress magazine is the voice of this great rock’n’roll city. As Melbourne’s most credible and cutting edge rock bible, Inpress has earned a reputation among music aficionados that matches the city’s – as equal to world’s best. Think the UK’s NME crossed with New York’s Village Voice with an entertainingly Australian irreverence.

For over 20 years, Inpress has been covering every inch of the entertainment scene, profiling international performers and events and, most importantly, fostering Australian art and artists. Inpress has also proved a fertile breeding ground for dynamic new journalism and design and has launched the careers of many music industry luminaries.

Published and read by over 120,000 people weekly, Inpress is distributed in carefully targeted pubs, clubs, cafes, council offices, universities and stores throughout greater Melbourne, Geelong and the Mornington Peninsula and all major victorian regional centres. With a primary focus on the 18-30 demographic, Inpress specialises in contemporary popular music - rock, punk, metal and roots. In depth features, profiles and reviews by some of the country’s leading journalists, specialist columns (including industry news by nationally syndicated columnist Danielle Odonohue), and an exhaustive gig guide make for essential weekly reading for Melbourne’s youth.

IL GLOBO : The first edition of the Italian Australia newspaper ‘Il Globo’ went to print on the 4th of November, 1959, with just a few broadsheet pages. Established in Melbourne by Tarcisio Valmorbida and Ubaldo Larobina, Il Globo has since become one of the most significant institutions of the Italian Community in Australia. ‘Il Globo’ reports not only issues and news regarding Italy and Australia but also on the specific issues that relate to the local Italian Australian community in WA, SA NT & VIC.

Not only was Il Globo meeting the information needs of Australia’s Italians, but well before welfare groups and cultural associations were established, they it was a point of reference for the newly arrived Italian immigrants.

Today published daily, five days per week, Il Globo meets the information needs of the Italian community by providing a variety of news including Australian, Italian, and world news, sport, health and women’s issues, leisure, community and entertainment news, magazine section, and TV and radio supplements.

Each Wednesday’s edition of Il Globo includes a supplement in English.

It remains a strong and authoritative presence in Australian media, and continues its tradition of giving voice to concerns of the Italian community since its establishment in 1959.

Rete Italia is an Italian language radio network broadcasting Australia-wide from Melbourne, Australia.

Retailers would be relieved to hear the result of ING Direct’s recently-released survey about the spending intentions of Generation Y consumers.

According to the survey of 1052 people, 18-24 year olds are ignoring news of economic doom and gloom, and are planning to spend more this year than last.
 
Street Press offers a cost-effective, targeted and immediate means of advertising to this demographic. Street press titles are published in every major capital across Australia as well as significant regional centres.

Readership of street press is high, with print runs of leading titles reaching 40,000 per week in Sydney, Melbourne, Brisbane and Perth.  Circulation peaks in the summer months around annual music festivals and when international music acts are touring the country.

Daniel Laforest, General Manager of national sales representation company Spots & Space says: Gen Y has the most splintered media consumption habits of any group. TV watching is declining, mainstream radio - ditto, newspaper and magazine circulations are in free fall.  Web usage is stratospheric, but if you have a local offer then you wouldn’t want to advertise on any national or global websites.  Our clients are putting together fantastic campaigns targeting 18-24 year olds with street press, youth radio and sometimes out of home.

Advertisers can take advantage of the local nature of street press to reach young consumers across Australia, by location. As national sales reps, Spots & Space offer a “one stop shop” service to advertisers providing access to any of Australia’s 20 street press titles with one call.