Demand for advertising space on community radio has risen sharply, following big audiences increases recorded in the most recent national listenership survey*.
 
Recent campaigns on community radio have targeted: Ethnic, Aboriginal, seniors, youth and Christian audiences. 

People used to think community radio was “fringe” - it’s not fringe, 9.5 million people listen every month says Daniel Laforest of Spots & Space.

 

Localism is a key factor in community radio’s growing popularity.  National advertisers are also adding regional community radio to capital campaigns, using the reach of community radio to plug any gaps in the campaign’s coverage.
 
Community radio campaigns undoubtedly reach audiences other media cannot.

1.423 Million people, 9% of those surveyed, do not listen to any commercial radio at all.
 


As national sales reps, Spots & Space offer a “one stop shop” service to advertisers providing access to any of Australia’s 400+ community radio outlets with one call.

*For a full copy of the Community Broadcasting National Listenership Survey 2008 please go to 
http://www.cbonline.org.au/info/ 

Retailers would be relieved to hear the result of ING Direct’s recently-released survey about the spending intentions of Generation Y consumers.

According to the survey of 1052 people, 18-24 year olds are ignoring news of economic doom and gloom, and are planning to spend more this year than last.
 
Street Press offers a cost-effective, targeted and immediate means of advertising to this demographic. Street press titles are published in every major capital across Australia as well as significant regional centres.

Readership of street press is high, with print runs of leading titles reaching 40,000 per week in Sydney, Melbourne, Brisbane and Perth.  Circulation peaks in the summer months around annual music festivals and when international music acts are touring the country.

Daniel Laforest, General Manager of national sales representation company Spots & Space says: Gen Y has the most splintered media consumption habits of any group. TV watching is declining, mainstream radio - ditto, newspaper and magazine circulations are in free fall.  Web usage is stratospheric, but if you have a local offer then you wouldn’t want to advertise on any national or global websites.  Our clients are putting together fantastic campaigns targeting 18-24 year olds with street press, youth radio and sometimes out of home.

Advertisers can take advantage of the local nature of street press to reach young consumers across Australia, by location. As national sales reps, Spots & Space offer a “one stop shop” service to advertisers providing access to any of Australia’s 20 street press titles with one call.