Drum Media is a Sydney icon. The people behind Drum virtually invented what has come to be known as street press. The originator and still the best, Drum’s enlightening and entertaining insight into the world of music, film and art has been copied in every city around the country.

Drum has earned a reputation that ranks it alongside international benchmarks. Think the UK’s NME crossed with New York’s Village Voice with an entertainingly Australian irreverence. For over 15 years, Drum has been covering every inch of the entertainment scene, profiling international performers and events and, most importantly, fostering Australian art and artists. Drum has also proved a fertile breeding ground for dynamic new journalism, design and has launched the careers of many music industry luminaries. Published and read by over 125,000 people weekly, Drum is distributed to over 800 carefully targeted pubs, clubs, cafes and stores throughout greater Sydney. With a primary focus on the17-35 demographic, Drum specialises in contemporary popular music - rock, punk, metal, blues and roots. In depth features, profiles and reviews by some of the country’s leading journalists, specialist columns and an exhaustive gig guide make essential weekly reading for Sydney’s youth.

La Fiamma, first published in 1947, in Sydney, has maintained a central role in the Italian community. Being the only source of news for an entire generation of Italo-Australians for many years, La Fiamma, today remains at the heart of the Italian community in NSW, ACT and QUEENSLAND.

Retailers would be relieved to hear the result of ING Direct’s recently-released survey about the spending intentions of Generation Y consumers.

According to the survey of 1052 people, 18-24 year olds are ignoring news of economic doom and gloom, and are planning to spend more this year than last.
 
Street Press offers a cost-effective, targeted and immediate means of advertising to this demographic. Street press titles are published in every major capital across Australia as well as significant regional centres.

Readership of street press is high, with print runs of leading titles reaching 40,000 per week in Sydney, Melbourne, Brisbane and Perth.  Circulation peaks in the summer months around annual music festivals and when international music acts are touring the country.

Daniel Laforest, General Manager of national sales representation company Spots & Space says: Gen Y has the most splintered media consumption habits of any group. TV watching is declining, mainstream radio - ditto, newspaper and magazine circulations are in free fall.  Web usage is stratospheric, but if you have a local offer then you wouldn’t want to advertise on any national or global websites.  Our clients are putting together fantastic campaigns targeting 18-24 year olds with street press, youth radio and sometimes out of home.

Advertisers can take advantage of the local nature of street press to reach young consumers across Australia, by location. As national sales reps, Spots & Space offer a “one stop shop” service to advertisers providing access to any of Australia’s 20 street press titles with one call.