Best Practice Campaign Profile: BreastScreen NSW

Best Practice Campaign Profile: BreastScreen NSW

December 2003 BreastScreen NSW is a population-based breast screening program that aims to reduce illness and death caused by breast cancer through the early detection of the disease.  Research has found that regular breast screening for women aged 50 to 69 can reduce the number of deaths caused by the disease by up to 30%.  BreastScreen NSW have... Read more »

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Youth Radio - NEW WAVE RADIO - A TSUNAMI OF FRESH TALENT

Youth Radio - NEW WAVE RADIO - A TSUNAMI OF FRESH TALENT

April 2004 Fbi, SYN, Edge, Switch, Fresh ….. They could be the names of soft drinks, fashion labels or nightclubs.  They are the new wave of community radio stations inspiring a new generation of media to get active in community media. Radio is undergoing a seismic shift, similar to that of the late 1970’s.   Then, change was precipitated... Read more »

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Connecting with the Arabic Speaking community

September 2004 According to the 2001 Census, there are more than 200,000 Arabic speakers in Australia – 70% live in Sydney. Arabic-speaking migrants number approximately two-thirds Christian and one-third Muslim, with the Muslim Arabic speakers generally being more recently arrived in Australia. The Muslim community is also the faster-growing segment... Read more »

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Connecting with the Chinese community

Yuan Tan or Chinese New Year is the most important festival of the year in China, it is also known as the Spring Festival and signifies the end of (the northern) winter. The date changes year to year however the festival is usually the last week of January or first week of February. Chinese New Year is celebrated by Chinese communities all over the... Read more »

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Connecting with the Italian community

The Italian community celebrate with family gatherings. Other than religious festivals, family milestone events such as christenings, engagements and weddings are important. Third generation Italian-Australians may favour Australian-style reception venues, however, as the wedding is likely to be paid for by the parents, advertising in Italian media... Read more »

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Connecting with the Vietnamese Community

The biggest and most-eagerly anticipated celebration for the community is Tet, or New Year, Tet is held at the same time as Chinese New Year. It is supposed to be bring bad luck to clean during Tet, you don’t want to “sweep away” the good luck of the new year so traditionally, pre-Tet is cleanup time. This also when the Vietnamese community paint... Read more »

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Connecting with the Greek Community

Connecting with the Greek Community

  September 2004 Major community events revolve around the Greek Orthodox church calendar - Christmas is very important,  as is Easter.   The Greek Orthodox church use the Ĺ’oldı (Julian) calendar to calculate Easter, while other Christian faiths use the Gregorian calendar.  This means that Greek Orthodox Easter is held earlier or later than... Read more »

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NSW Lotteries Creates New Cultural Traditions with New Year Instant Scratchies

NSW Lotteries Creates New Cultural Traditions with New Year Instant Scratchies

August 2005 NSW Lotteries first realised the impact of marketing to culturally diverse communities as early as 1992, when the Year of the Monkey Instant Scratchie was issued.  The Lunar New Year is widely celebrated by the Chinese and Vietnamese communities of Australia. Instant Scratchies used professional Chinese designers to develop the creative... Read more »

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Street Press continues to rock readers’ world

September 2008 Young Australians who have grown up with the Internet no longer perceive value in paying for magazines and newspapers. The advertiser-driven model of street press and other free publications makes these titles increasingly relevant, according to Daniel Laforest of media representation company Spots & Space. While traditional newsstand... Read more »

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COMMUNITY RADIO – STILL THE FRIENDLIEST VOICE FOR NEW ARRIVALS TO AUSTRALIA

COMMUNITY RADIO – STILL THE FRIENDLIEST VOICE FOR NEW ARRIVALS TO AUSTRALIA

August 2007 Despite the growing proliferation of web-based media and content, community radio is still the most readily accessible non-English language media for many migrants.  To be a migrant is a dislocating and often lonely experience, no matter what the circumstances of arrival in Australia.  Expat Brits, South Africans and Kiwis, get their ‘fix’... Read more »

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