Youth Radio - NEW WAVE RADIO - A TSUNAMI OF FRESH TALENT
April 2004
Fbi, SYN, Edge, Switch, Fresh ….. They could be the names of soft drinks, fashion labels or nightclubs. They are the new wave of community radio stations inspiring a new generation of media to get active in community media.
Radio is undergoing a seismic shift, similar to that of the late 1970’s. Then, change was precipitated by youth disenchantment with the dominant Rock-FM format and the emergence of Punk music. There was an explosion of independent new stations, including 3RRR in Melbourne, 2JJ (which became JJJ) in Sydney and 4ZZZ in Brisbane. Together with 3D (Adelaide), 2SER (Sydney) and 6RTRFM (Perth), these strong stations have evolved from wild child to icon, in their 20+ years of existence.
(L to R: Jason Allen (SYN TV Executive Producer), Jack Post, Alex Ford and Adrian McMahon (SYN FM Programming Manager and former Producer of the Jack & Fordy Show)
The cycle is repeating now, driven partly by the worldwide dance music phenomenon, and partly by the desire of younger audiences to take charge of the airwaves one again. To create original content and to write the playlist.
Community radio is the ideal home for young, would-be-broadcasters. Like the internet - another young medium - community radio encourages personal access, independence and communities of interest. Unlike the internet, these new stations have powerful FM transmitters offering broadcast coverage of the entire metropolitan area. In the case of Sydney’s Fbi, the signal is clearly heard from the Blue Mountains to Wollongong.
While relatively new, these stations are by no means rough. Professional production standards, excellent programming, fully interactive websites, talkback/chat, outside broadcasts and events are all vital ways in which the stations interact with audiences and the broader community.
Hobart’s newcomer Edge Radio took out Radio Station Of The Year award at the Community Broadcasting Association’s national conference in December 2003.
In Melbourne, Jack Post and Alex Ford (Jack and Fordy) are the famously young hosts of the Friday show for SYN TV. The pair recently won Community TVs Antenna Award for best male presenters. SYN TV’s innovative show is broadcast 4-5pm daily in Melbourne, Brisbane and Sydney, and simulcast on SYN FM in Melbourne. The cross-platform broadcast on TV and Radio is the only one of its kind in Australia and Jack Post and Alex Ford (Jack and Fordy) seem certain to follow Channel 31s most famous son - Rove McManus, to success.
The talent and innovation coming from the new wave of community youth broadcasters will be a major influence on the radio industry in the next few years.