Australia’s GLBTI community numbers nearly 2 million.
As consumers, the gay community are trend-setters. Recommendations influence their spending and surveys have shown they favour brands which make themselves genuinely relevant to the community.
Its also a community with specific needs and preferences when it comes to health, legal, travel and many other services. All year round advertising opportunities reach a crescendo around Mardi Gras time which is a great time to reach the local community in party mode.