Chinese New Year Friday 16 Februay 2018
A third of the world’s population celebrate the biggest single event of the year. Chinese New Year (CNY) or lunar new year. Yet many marketers are unaware of the marketing opportunity CNY presents. Consider this: in a country like Vietnam, Christmas day is not even a public holiday but lunar New Year (Tet) means one to two weeks off work.
Here in Australia, Chinese New Year will be enjoyed by Chinese, Vietnamese and other Australians of Asian origin from Friday the 31st of January. The Sydney celebrations alone are the biggest outside of Asia, with more than 600,000 people taking part.
Talk to us today about CNY advertising packages to connect your brand to the year of the dog!