Spots & Space

Chinese New Year

2021 is the Year of the Ox – Friday 12 February 2021

In the Chinese Zodiac, the Ox is very hardworking and methodical. 2021 is going to be a year when work will get rewarded, and those zodiac signs who are lucky in terms of money this year will be the ones that will make a considerable effort.

A third of the world’s population celebrate the biggest single event of the year. Chinese New Year (CNY) or lunar new year. Yet many marketers are unaware of the marketing opportunity CNY presents. Consider this: in a country like Vietnam, Christmas day is not even a public holiday but lunar New Year (Tet) means one to two weeks off work.

Here in Australia, Chinese New Year will be enjoyed by Chinese, Vietnamese and other Australians of Asian origin from Friday the 12th of February.

Talk to us today about CNY advertising packages to connect your brand to the year of the ox!