The Indian community in Australia
- One of the fastest-growing communities in Australia, Australia’s Indian community has grown from 295,362 to 455,389 in the five years to 2016 (ABS Census 2016)
- Indian migrants are the most highly educated of all Australians with 54.6% holding a bachelor degree or higher.
- Accounted for the most permanent migrants in 2011-2012
- Business migration, skilled migration, tertiary study and family reunions are driving the numbers
- Hindu and Punjabi have made it into the top 10 languages spoken in Australia (2016 Census)
- Young: more than 40% aged 25-44 years compared to 28% of Australian-born.
Key insight: Although proficiency in English is excellent, the unique and vibrant Indian culture is not reflected in mainstream media. This is why the Indian community supports 11 TV channels, 4 full time radio stations, nine monthly community papers and a national fortnightly paper running to 84 pages. Ask us which channels would be most effective for your product or service.
For more detailed metrics and consumption habits contact us
The Chinese community in Australia
Chinese born number 1,213,903, up 6.98% since the 2011 census. (Census 2016)
Now the largest migrant group in Australia and still growing rapidly. Chinese speakers in Australia come from multiple countries of origin including China, Hong Kong, Taiwan, Singapore, Malaysia and Indonesia.
Chinese Australians record high levels of educational attainment that match and surpass the national average. With a high degree of upward academic and socioeconomic advancement and achievement, Chinese Australians are among the most well-educated groups in Australia and comprise a large percentage of Australia’s upper-middle class
Key Insight: Since the early 1990s the majority of Chinese have come to Australia under the Business Skills Migration Scheme. To be eligible, applicants must demonstrate they can operate a business in Australia for a minimum of two years before they may gain permanent residency.