Lunar New Year – 29 January 2025

2025 is the Year of the Snake – Wednesday 29 January 2025

In the Chinese Zodiac, the sign of snake is a symbol of insightful and intuitive energy. Representing wisdom and transformation, the Snake creates opportunities for personal growth and change.
Source: https://chinesenewyear.net/lunar-new-year-2025-guide-year-of-the-snake/

A third of the world’s population celebrate the biggest single event of the year. Chinese New Year (CNY) or lunar new year (LNY). Yet many marketers are unaware of the marketing opportunity LNY presents. Consider this: in a country like Vietnam, Christmas day is not even a public holiday but Lunar New Year (Tet) means one to two weeks off work.

Here in Australia, Lunar New Year will be enjoyed by Chinese, Vietnamese and other Australians of Asian origin from Wednesday 29 January.

Talk to us today about LNY advertising packages to connect your brand to the year of the snake!