Spots & Space

Lunar New Year – 22 January 2023

2023 is the Year of the Rabbit – Sunday 22 January 2023

In the Chinese Zodiac, the sign of rabbit is a symbol of longevity, peace, and prosperity in Chinese culture, which means 2023 is expected to be a year of hope and peace.

A third of the world’s population celebrate the biggest single event of the year. Chinese New Year (CNY) or lunar new year (LNY). Yet many marketers are unaware of the marketing opportunity LNY presents. Consider this: in a country like Vietnam, Christmas day is not even a public holiday but Lunar New Year (Tet) means one to two weeks off work.

Here in Australia, Lunar New Year will be enjoyed by Chinese, Vietnamese and other Australians of Asian origin from Sunday 22nd January.

Talk to us today about LNY advertising packages to connect your brand to the year of the rabbit!