Ramadan and the Eid Al Fitr
Why advertise specifically to Muslim Australians? This is a large, and fast growing community with the number of Muslim Australians nearly doubling between the 2011 and 2016 census, now 604,200 people. The communities are heavily concentrated in both Sydney and Melbourne, making targeting cost effective.
This is a young demographic, the majority under 29. Highly ethnically diverse, with family backgrounds from 60 different countries.
Ramadan and its end, the Eid offer exceptional opportunities for marketing a variety of goods and services. Ask us about Muslim media outlets and how to get closer to the Muslim community in a way that respects the spiritual nature of this important month.