2023 is the Year of the Rabbit – Sunday 22 January 2023 In the Chinese Zodiac, the sign of rabbit is a symbol of longevity, peace, and prosperity in Chinese culture, which means 2023 is expected to be a year of hope and peace. Source: https://www.houseofwellness.com.au/wellbeing/advice/year-of-the-rabbit A third of the world’s population celebrate the biggest single […]
Ramadan and the Eid Al Fitr – 22 March – 20 April 2023 Why advertise specifically to Muslim Australians? This is a large, and fast growing community with the number of Muslim Australians growing between the 2016 and 2021 census, now 604,200 people. The communities are heavily concentrated in both Sydney and Melbourne, making targeting […]
Moon Festival September 29 2023 Also known as the mid-autumn or lantern festival, this is an important event for the Chinese and wider Asian communities. Family-centric celebrations nod to ancient traditions in contemporary style, providing many opportunities for strategic marketing. Pop up Mooncake radio offers exclusive airtime to brands that need to own the Chinese […]
Mardi Gras & World Pride 17 February – 5 March 2023 Sydney Mardi Gras is one of the biggest LGBTQIA+ events on earth, attracting visitors from all over the world to celebrate and party in pride. Sydney was selected to host World Pride 2023. Thousands of overseas visitors joined the the party down under as […]
Holi and the festival of colours is eagerly awaited by the Indian community. Fun and flirtatious, young people celebrate Holi by throwing coloured water and powders at each other.
Outside Broadcasts Community broadcasters like nothing better than taking the station live to the public at major events. Whether its Indigenous Festival Barunga, the Gympie Muster, a big footy tournament or Sydney’s Easter Show, sponsoring Outside Broadcasts, give advertisers the opportunity for a direct connection with motivated audiences. COVID-19 has been a challenging period for […]
Easter – Sunday 9 April 2023 92,314 Australians claim Greek ancestry and Easter’s a great time to grab their attention, as it is the most important festival on the Greek Orthodox calendar; a time when family celebrations bring the generations together.
Shub Deepawali is a five day festival, The Festival of Lights and the Hindu New Year. In India, retailers devote up to 35% of their marketing budgets on advertising around Diwali, as it is traditionally a time for large household purchases. It is easy to assume that because Indian migrants are proficient in English there […]