2026 is the Year of the Horse  In the Chinese Zodiac,  the Horse gallops in with vibrant and fiery energy, symbolizing adventure, vitality, and momentum.. Source: https://chinesenewyear.net/ A third of the world’s population celebrate the biggest single event of the year. Chinese New Year (CNY) or lunar new year (LNY). Yet many marketers are unaware of […]

Hanukkah  Hanukkah, also known as the Festival of Lights, is an eight-day Jewish holiday celebrated by millions around the world, including Australia. It usually falls in late November or December. The central story of Hanukkah revolves around the miracle of a small amount of oil, enough to light the temple’s menorah (a seven-branched candelabrum), burning […]

Holi  Holi and the festival of colours is eagerly awaited by the Indian community. Fun and flirtatious, young people celebrate Holi by throwing coloured water and powders at each other.  

Ramadan and the Eid Al Fitr Why advertise specifically to Muslim Australians? This is a large, and fast growing community with the number of Muslim Australians growing between the 2016 and 2021 census, now 604,200 people. The communities are heavily concentrated in both Sydney and Melbourne, making targeting cost effective. This is a young demographic, […]

Rosh Hashanah  The Jewish New Year is a two-day festival celebrated by prayers at synagogue and by shared family meals. It is customary to eat apple dipped in honey. Both days of this festival are holy days of rest, on which various works are forbidden.  

Easter 92,314 Australians claim Greek ancestry and Easter’s a great time to grab their attention, as it is the most important festival on the Greek Orthodox calendar; a time when family celebrations bring the generations together.

Moon Festival  Also known as the mid-autumn or lantern festival, this is an important event for the Chinese and wider Asian communities. Family-centric celebrations nod to ancient traditions in contemporary style, providing many opportunities for strategic marketing. Pop up Mooncake radio offers exclusive airtime to brands that need to own the Chinese market. Find out […]

Diwali  Shub Deepawali is a five day festival, The Festival of Lights and the Hindu New Year. In India, retailers devote up to 35% of their marketing budgets on advertising around Diwali, as it is traditionally a time for large household purchases. It is easy to assume that because Indian migrants are proficient in English […]